In the electronic business platform, the seller rely on what to attract the eye, at least some of the sellers rely on a single brush, brush reputation, brush flow. Behind this is the mysterious third party technology platform, as well as professional brush hand".
Money will be able to delete the difference
Shijiazhuang, Hebei's Ma Haidong run his own Taobao store has been 3 years, mainly for the sale of environmental protection bags and plastic bags, etc.. 3 years, his shop also received some buyers, a bad review, but in September last year, a buyer is given a bad review, let Ma Haidong restless.
"Liar seller! After everyone don't come home to buy something!" see such intense criticism, Ma Donghai feel very grievance: before shipment and have buyers say, logistics to provide door-to-door service; after the arrival of buyers too little too far to pick up, do not want to go, and angrily left. Such a poor assessment for Ma Donghai, it may mean that the loss of dozens of single hidden in the business.
"Touch on difficult buyer, we really have a headache." In this dispute, Ma Haidong had hoped that Taobao "second" out for justice, but to his disappointment, "second" to his argument is: the seller and the buyer to communicate please. After some negotiations, the buyer still insist on poor assessment, this time Ma Haidong remembered when browsing the web site to see the ads, package delete bad review, technical delete, does not affect the reputation of the shop".
Through the search, Ma Haidong found the entry in the first ranking of a name for the Amoy generation delete website. The site known as the professional delete bad review, delete a bad review 288 yuan, completed in 6 days, if you hurry to delete, then add 100 yuan, 3 days to remove a bad review.
Although I think the price is a little expensive, but think of the bad influence the vehemence of the poor may bring to the shop, Ma Haidong teeth bite or ready to spend the money. But let him make up his mind, or website customer service commitment: first delete, after payment, does not guarantee one hundred percent success, but failed to pay. The failure may occur, the customer service explained that when there are a large number of buyers of Alipay capital, Alipay is not activated, buyers buyers account frozen case, buyers background login restrictions, can not be directly operated, it will lead to failure.
Amoy on behalf delete told the customer China youth - Youth Online reporter, although in those cases cannot log on to the buyer through the background to delete bad comments, but the site has the specialized technical personnel will be in operation, after removing the background login buyers buyers order information permanently, after the buyer bad deleted will not continue to complain, too no additional evaluation. Customer service has also repeatedly assured that the store will not have an impact on the credit.
It is worth noting that this website also claims on the seller's statement, the reason to delete a comment on the price is higher, because the site is completely using the so-called "technical delete" with internal staff, rather than other platforms like the call to the buyer, buyer delete poor threat.
Then, leaving no trace of the "delete" in the end is how to do? An unnamed insiders said one of the doorways: technical operations such as need internal staff, after the website received a seller delete bad order, the feedback in the order of buyers information to the relevant departments internal staff, after the relevant system find out the identity of the buyer information processing by PS a copy of the identity card. A copy of the ID card of the buyer, the occupation bad teacher can delete "the use of technical means, the identity of the buyer by posing as Taobao account and password reset, finally illegal login Taobao evaluation system to delete or modify the" comments "".
In the Amoy generation delete customer service multiple guarantee, Ma Haidong accepted the site's asking price. Two days later, Ma Haidong was found to have a headache before the poor assessment is indeed deleted. So, in March this year, Ma Donghai again to find the site of the technology to remove another bad review.
Want to get "white list" protection, but suffered "black list" punishment
In order to return to the old customer, customer service also recommended to Ma Donghai another web site services: Taobao white list. Customer service, Taobao white list is the role of the punishment value remains unchanged, let the store never reach penalties set Taobao inspection system, so that Taobao will not be because of scalping behavior to shop for investigation by right down (reporters note: here refers to the commodity search ranking down).
This is a tempting service for Ma Haidong. And many other sellers, like Ma Haidong also want to improve the sales and collection of a single brush, to enhance the ranking of goods in the search, but in view of Taobao for the brush single severe punishment, the delay has not been attempted.
Amoy on behalf delete "customer service," white list "set by Taobao internal staff, just pay 800 yuan can enter, the current list has 6000 sellers, because sellers do not brush Taobao punishment to 10.
"So many people have entered the list, I certainly will not be punished for the 10." Ma Haidong holding lucky psychology, but also to the site to pay 800 yuan. Subsequently, he and the other 20 buyers together were pulled into a QQ group.
In QQ group, called a "any day" customer service personnel to teach you a single brush flow, and promised to "own within Taobao, if the inspection system to check out the brush was right down, can cooperate with Taobao internal staff to lift right down." "Heaven" let the seller "boldly brush single".

Get the "white list" of the protection, Ma Haidong and the other 20 sellers, began to focus on the brush single. But let him did not expect is that only more than and 10 days later, the shop received a penalty notice: the "treasure"

"That won't be right down, now down the right, search keywords, I can not find the goods, how to do?" in the face of the East China Sea Horse such questions, "Amoy generation delete" customer service and no explanation, but out of the price: 18 thousand yuan down right after recovery, recovery can not be guaranteed and the original the same rank, there will be a small decline.
"This is not a serial set, first to lure us into a single brush, and then when we come right down, we correct a pen?" customer service attitude, let Ma Haidong began to doubt.
With the same thought, more than Ma Haidong. In the QQ group at the same time to accept the training of the seller hung ye also said that he spent 800 yuan to join the "white list", the same began to focus on the single brush, but not yet filled with 100 single, the shop will receive a notice of punishment.
"Because it is caused by a single brush, so the appeal can not be successful. Down right after 1 months to recover, in order to spend 18 thousand yuan, is not worth." Hong Ye told China Youth Daily reporter - youth online, in communication with customer, he repeatedly asked each other such recovery right down is not real, is how to achieve customer service, has not given a clear answer, did not show any success stories, just say "operated by Taobao internal staff, to ensure the safety of".
For such a case, Taobao public relations staff poplar clear reply: Taobao pressure does not exist any white list, has been reduced to the right of the shop is not possible by any means to achieve recovery rankings. Poplar said, the so-called "white list" but these sites are used to deceive anxious sellers means inside Taobao did not set up a "white list" that said, but for fraudulent sellers set a "black list", once the Seller appears in the "black list", may be Taobao background track found scalping dishonest behavior such as it is possible to shop will be closed.
Supervision of the heart is not enough?
"Ten electricity suppliers nine brush, if you do not brush alone does not increase the weight of the shop, it is difficult to survive in thousands of shops." Hung leaf in the electricity suppliers to do more than a year, has been brushed thousands of single, in his view, the brush is the most direct way to improve the shop.
Sophomore Chen Jie before six months after the introduction of the students began to work as a single brush platform to do a part-time job. She told reporters China youth - youth online, this brush single platform will connect the sellers and the "brush hand", employing "brush hand" sellers brush single platform profit from.
"With an account of a day not more than two transactions, one week can not be more than 5 transactions a month is best not more than 15, otherwise it is easy to be Taobao seized." Chen Jie had been seized by Taobao account, so she is in the heart of this provision. Because once the account has been closed, the account before all the comments will fail. So brush hands must try to avoid this situation. If you really encounter account was sealed, you must re register a new account. She said, the general will buy a few or even dozens of hand brush account to help businesses brush sales and comments.
In addition to limiting the number of transactions with the same account, brush single platform for Taobao's various audit dimensions are avoided. In order not to be found in the back of the audit, the 'brush hand' brush will stay in the commodity page for some time, will be more than three goods, while the store customer service to pretend to chat." Chen Jie said, brush single platform in order to ensure the seller store security, will be recruited from across the country, brush hand, to ensure that the IP will not focus on one area.
Although the "brush hand" are carefully, but could not escape the Taobao audit. In the month of February 15, 2016 to March 15th, because a single brush has more than 220 thousand problems, and more than 390 thousand items are a seller Taobao down the right punishment, more than 6 thousand sellers shop was closed, there are more than 10 thousand sellers is a point penalty in different degree.
"The so-called 'Little sinks the ship.', Taobao realized early, scalping is on the platform integrity management atmosphere threat. But if Taobao does not manage, which is the quality of service, integrity of the seller is not fair. Bad money drives out good money, this is what we do not want to see." Poplar said.
Whether it is for the majority of businesses, or for consumers, brush single and delete bad assessment and other acts are affecting the normal transaction. Such acts will be indulged in illegal business practices and illegal profits, is not conducive to create a healthy competitive environment and the development of the entire business platform. Such problems, the reason, the difficulty lies in the governance of this kind of "gray industry" has been outside the electricity business platform to form a mature upstream and downstream industry chain. 'brush hand' through the QQ group, QT voice group, WeChat group, empty packet network, YY voice chat rooms and other network tools. Logistics is also an important part of." The teacher, doctor of law Jiang Haisong Law School of Hunan University told the Chinese youth - Youth Online reporter, at present there are still many difficulties in legal supervision.
Jiang Haisong analysis, the main problem is that the legal provisions for the scalper, delete bad improper behavior expression is not systematic, the punishment is not enough, the lack of binding and execution, at the same time, in the technology, but also need to improve the supervision of law enforcement level of information technology. The traditional way is difficult to see, to find clues from the massive network transactions, we must rely on technology and equipment to adapt to the development of the market network, the transaction records, payment records, logistics records for large data statistics and analysis.
"In fact, the platform can do is very limited. Electronic business platform does not have the right to law enforcement, the cost of shutting down a store is very high. After shutting down, scalping may open a new store and come back. This is also the reason why the third party technology website can exist." Poplar explained that Taobao for the seller to provide the "one-stop" service "third party website" commitment to improve the shop weight while avoiding inspection to attract sellers to purchase services, many of them suspected of fraud, others are implemented through illegal means "results", also from Taobao official, once found now, Taobao will punish the seller.